On-Demand: Data Analysis and KPI Intensive: Using Data To Chart A Better Course

For most fundraisers I know, few words are as scary as “data analysis.” 😨

Data analysis is something most fundraisers know they should be doing, but getting started seems impossible: there’s too much data, too little time, and running the numbers sounds overwhelming.

If you don’t know where to begin when it comes to analyzing your donation data to inform your fundraising strategy – do we have the class for you.

We’re launching the Intensive: Data Analysis and Key Performance Indicator (KPI) Intensive: Using Data To Chart A Better Course.

This class will help you make good projections for the coming year by taking a look at what you’ve raised, how effective your past fundraising efforts have been, and how to track your success moving forward.

In this 90-minute intensive, we’ll break it all down in easy steps. You’ll learn how to:

  • Run a standard statistical analysis on your fundraising data to determine the key trends in your fundraising efforts;
  • How to determine the true cost of each of your fundraising efforts;
  • How to establish and track key performance indicators for your fundraising operation;
  • Understand the real impact of knowing and measuring your fundraising success.
  • + More

You can’t improve what you don’t measure. To set goals and make decisions that will move your fundraising operations (and your mission) forward, you have to learn to identify both where you are succeeding and falling short.

This intensive aims to demystify the process of data analysis, help you figure out the most meaningful statistics you should be tracking, and identify qualitative metrics to help put data into context.

You’ll be surprised how easy it is to analyze your data to optimize your fundraising for the year!

This intensive class is a key addition to any training you’re seeking in fundraising planning and individual giving.

Registration is ongoing! Register for the on-demand intensive for only $80.

You’ll receive a recording of the intensive class to watch on-demand.

Interested in registering? Sign up for the Data Analysis + KPI Intensive by registering to the left or bottom.

Here’s what participants have said about Kelly’s other classes:

“I thought Kelly was a wonderful and engaging presenter. I’ve attended other webinars where I became confused/disinterested, but Kelly made it interesting and explained the concepts in a way that was easy to follow. I also thought the individual coachings were a great touch and added another level of personalization which I very much appreciated. Thanks Kelly and the CauseVox team!”

“Even though I knew the recording and slides would be available, I couldn’t stop myself from taking notes. Kelly is an excellent presenter, she was so well prepared, and her points were spot on – I DEFINITELY plan to take advantage of your and Kelly’s generous offers for a 20-minute consult regarding year-end fundraising plans.”


Who is this class for?

This course is for small, and medium-sized nonprofits that don’t have a strong foundation for how to effectively analyze your donation data to distill meaningful and applicable insights.

You’ll learn how to practically analyze data to project revenue and measure fundraising success for the rest of the year, and set a precedent for years to come.

Do I need to use CauseVox for this class?

No! This is a platform-agnostic course, so you can use your existing fundraising tools (donate button, etc). We offer the CauseVox Basic Plan for free if you do need a digital fundraising platform.

How much does this Data Analysis Intensive cost?

Registration is ongoing! Register for the on-demand intensive for only $80.

Where do I do the class?

The class has been recorded and available to watch on-demand anytime. You’ll receive a link to the recording, a pdf of the slides, as well as additional resources.

When is the class?

You’ll receive a recording of the intensive class to watch on-demand anytime.

How do I sign up?

Sign up via the “Register Now” box to the left or below. You will be billed immediately and a unique link to join the intensive will be sent to you via email.

Who the class taught by?

Taught by Kelly McLaughlin: Your NonproFIT Coach

Kelly is an independent fundraising consultant based in the Washington, DC area. She has spent over a decade learning from some of the best, biggest, and brightest nonprofit leaders in the industry…and then figured out how to make their systems and practices work for small nonprofits—the ones with tiny budgets, too few staff members, or other resource restrictions.

She pairs this expertise with principles of behavior change management—learned from her years as a fitness trainer—to make sure that the changes her client organizations make stick and contribute to long-term growth.

Starting her career, Kelly oversaw an individual giving program that went from raising $300k annually to $1 million annually in just four years. Since then, Kelly has worked with a range of nonprofits, from multi-million dollar budgets to volunteer-run groups, from political advocacy to arts education, from international aid to local historical societies. You can learn more about her at

I have questions. Can you help?

Feel free to email us at if you have any questions about this course.

Simplify and grow your fundraising

It honestly felt like using CauseVox expanded our team by another member.

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