Donor Retention: Statistics, Strategies, and Best Practices for Nonprofits

With it being 5x more cost-effective to retain donors than recruit new ones, donor retention is essential to growing your fundraising.

But, I have some bad news: The average donor retention rate at an organization is only 45% — meaning most donors that give this year won’t give next year.

However, there’s some good news: You can easily employ strategies that help you increase your donor retention rates through our new course!

A small 10% increase in donor retention can greatly increase the lifetime value of your donor base by 200%.

Through this 3-part course, we’ll be diving deep into donor retention and help you craft a donor retention plan you can rely on to help increase retention rates and grow your fundraising.  

You’ll come away with a deep understanding of:

  • How to measure donor retention rates and identify donor segments primed for growth. 
  • Top donor retention strategies that are proven to increase donor retention rates. 
  • How you can develop lasting relationships with your donors through engagement. 
  • Crafting a specific plan that helps you practically implement donor retention strategies. 

This is a live course with two 60-minute webinar format classes and one optional 1-1 coaching session. You can view the class recording anytime.

Paid access to this course includes:

  • Access to slides + recordings of the two class sessions.
  • Donor Engagement and Retention Guide (PDF).
  • Donor Retention Calculator & Template (Spreadsheet).
  • 1-1 consultation with a fundraising coach.
  • CauseVox Basic Plan to help implement your donor retention plan.

Registration is ongoing and is available for $185.

Interested in registering? Take this course by registering to the left or bottom.


Who is this course for?

This course is for startup, small, and medium-sized nonprofits that don’t have a strong donor retention strategy in place. If you struggle to keep donors year over year or don’t know how to establish lasting relationships with your donors, this donor retention course is for you. 

We take you through best practices as well as a structure towards creating a donor retention strategy you can implement to build relationships with your donors and grow fundraising.

Do I need to use CauseVox for this course?

No! This is a platform-agnostic course, so you can use your existing fundraising and marketing tools (email marketing tool, donate button, etc). We offer the CauseVox Basic Plan for free though if you need fundraising solutions that help optimize your donor engagement.

How much does this fundraising plan course cost?

Registration is ongoing and is available for $185.

You will be billed immediately after registering.

Where do I do the course?

The first two parts of the course series is delivered through webinar format. You can access the course from any computer or smartphone with internet access. Each session is about 60 minutes. Both these classes are recorded and can be viewed anytime after the live sessions. 

The third part of your course is the 1-1 consultation, which will be conducted over a video conference call, scheduled at your convenience.

When does this course start?

This course has already taken place, you’ll receive your on-demand recordings and consultation offer in an email as soon as you purchase the class.

How do I sign up?

This course is open for ongoing registration. Sign up via the “Register Now” box to the left or below. You will be billed immediately. 

I have questions. Can you help?

Feel free to email us at if you have any questions about this course.

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