Are you tired of the donor acquisition treadmill?
Many organizations are heavily focused on donor acquisition, spending a fortune on campaigns aimed at bringing in those new names. Great, you have a list of new donors, now what? Should you restart the entire process again in a few months? Next year?
How about looking inwards instead of outwards?
The most efficient fundraising campaigns are those that focus on existing connections, not in building new ones. Why not get to know your donors on a deeper level? Who are they? What does their giving behavior look like? Could they be giving more? What motivates them to give? Instead of acquisition, let’s focus on segmentation, analysis and stewardship.
In this 60-minute live webinar, you’ll learn:
- Why segmentation is a crucial component of your overall fundraising strategy.
- How to segment your donor database based on different giving behavior criteria.
- What tools can help you analyze your database and get to know your donors better?
- What strategies can help you build a stronger connection with your donors and lead them towards major gifts.
You’ll come away with practical tools to retain and grow your donors.
This session will also feature a live Q&A and be recorded for on-demand viewing.