On-Demand: Trade Out Your Annual Report for an Impact Report

Are you tired of the same-old Annual Report that you’ve put out for the last three, five, or maybe even ten years? Your donors probably are too.

While it’s critically important to report back to your donors on all that your organization has accomplished in the past year, you can think outside of the annual, glossy, printed, multi-page, data-packed annual report.

We can all admit that 2020 was the weirdest year of our lifetimes, and so much of what we thought we knew we had to re-think. In reporting back on what our organizations accomplished last year, perhaps we also need to re-think the annual report and embrace other ways of showing our donors the impact of their giving.

In this 90-minute intensive, we’re going to be diving into how you can create an effective impact report for your organization that will stand out in 2021.

We’ll explore:

  • Annual reporting best practices and the best ways to measure and communicate impact.
  • New ways to tell the story of your nonprofit, and (most importantly) be transparent with donors about what your organization accomplished amid an unprecedentedly difficult year.
  • Learn from real outside-the-box + most successful annual report examples to inspire new formats for reporting.
  • How to incorporate your annual report into your year-round donor cultivation and stewardship processes to help you increase donor retention. 
  • + more

You’ll come away with the top insights and skills needed to create an effective impact report that will stand out to today’s donors.

Registration for the on-demand intensive is ongoing! Register for the intensive for only $80.

You’ll receive a recording of the intensive class to watch on-demand.

Interested in registering? Sign up for the Impact Report Intensive by registering to the left or bottom.

Here’s what participants have said about Kelly’s classes:

“I thought Kelly was a wonderful and engaging presenter. I’ve attended other webinars where I became confused/disinterested, but Kelly made it interesting and explained the concepts in a way that was easy to follow. I also thought the individual coachings were a great touch and added another level of personalization which I very much appreciated. Thanks Kelly and the CauseVox team!”

“Even though I knew the recording and slides would be available, I couldn’t stop myself from taking notes. Kelly is an excellent presenter, she was so well prepared, and her points were spot on – I DEFINITELY plan to take advantage of your and Kelly’s generous offers for a 20-minute consult regarding year-end fundraising plans.”


Who is this class for?

This course is for fundraisers at small and medium-sized nonprofits that are looking to get started creating an annual report for the first time or are looking to enhance their existing reports’ effectiveness as a year-long resource.

You’ll learn how to practically compile an effective report focused on your nonprofit’s impact that will help you stand out in 2021 and will act as a resource for better donor communications + engagement.

Do I need to use CauseVox for this class?

No! This is a platform-agnostic course, so you can use your existing fundraising tools (donate button, etc). We offer the CauseVox Basic Plan for free if you do need a digital fundraising platform.

How much does this Impact Report Intensive cost?

Registration for the on-demand intensive is ongoing! Register for the intensive for only $80.

Where do I do the class?

This class is delivered through one, 90-minute live webinar.

The class will be recorded and available to watch on-demand anytime. You’ll receive a link to the recording, a pdf of the slides, as well as additional resources.

When is the class?

The class is available to watch on-demand at anytime. You’ll receive the link to the recording upon registration.

How do I sign up?

Sign up via the “Register Now” box to the left or below. You will be billed immediately and a unique link to join the intensive will be sent to you via email.

Who the class taught by?

Taught by Kelly McLaughlin: Your NonproFIT Coach

Kelly is an independent fundraising consultant based in the Washington, DC area. She has spent over a decade learning from some of the best, biggest, and brightest nonprofit leaders in the industry…and then figured out how to make their systems and practices work for small nonprofits—the ones with tiny budgets, too few staff members, or other resource restrictions.

She pairs this expertise with principles of behavior change management—learned from her years as a fitness trainer—to make sure that the changes her client organizations make stick and contribute to long-term growth.

Starting her career, Kelly oversaw an individual giving program that went from raising $300k annually to $1 million annually in just four years. Since then, Kelly has worked with a range of nonprofits, from multi-million dollar budgets to volunteer-run groups, from political advocacy to arts education, from international aid to local historical societies. You can learn more about her at

I have questions. Can you help?

Feel free to email us at if you have any questions about this course.

Simplify and grow your fundraising

It honestly felt like using CauseVox expanded our team by another member.

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